Tree City Website Redesign

For a design class project, I chose to redesign the website for Tree City, a beloved coffeeshop in Kent, OH. I gained valuable insights into the target audience's needs and expectations through an in-depth competitive analysis, user interviews, the creation of personas, and a thorough assessment of the existing website's usability. Utilizing this research, I crafted a user flow, wireframe sketches, and a cohesive design system. From low-fidelity to high-fidelity wireframes, I ensured that the redesigned website would enhance the user experience and showcase the unique atmosphere of Tree City.